![](https://images.squarespace-cdn.com/content/v1/62eb9c3d95a86e7fc84d3770/1661865536071-JSC1MOVW6C5L51GLZC4M/Screenshot+2022-08-30+at+14.18.05.png)
ADIDAS 4DFWD - VIP Influencer Gifting Box Design
As part of the adidas campaign to launch the FW22 4DFWD running shoe, I concepted and provided art direction for a premium VIP seeding box for select media partners and influencers. The idea was to create a futuristic box design that amplified 4DFWD’s key product messages and provide a unique and engaging experience that could be widely shared on social media.
Art Direction and Concepting
![adidas 4DFWD futuristic sneaker influencer seeding gifting box concept and design](https://images.squarespace-cdn.com/content/v1/62eb9c3d95a86e7fc84d3770/c653ac79-ec26-4135-8f63-30de0c3a2b16/Copy+of+Adidas+4DFWD+for+website+%281355+%C3%97+1015+px%29+%283840+%C3%97+2160+px%29.png)
![adidas 4DFWD futuristic sneaker influencer seeding gifting box concept and design](https://images.squarespace-cdn.com/content/v1/62eb9c3d95a86e7fc84d3770/6a5e03cb-e359-42c5-bfb0-4c56a9198407/1.png)
![adidas 4DFWD futuristic sneaker influencer seeding gifting box concept and design](https://images.squarespace-cdn.com/content/v1/62eb9c3d95a86e7fc84d3770/c5ca3ae1-65f5-47d2-b90c-6d6075ec4d57/2.png)
![adidas 4DFWD futuristic sneaker influencer seeding gifting box concept and design](https://images.squarespace-cdn.com/content/v1/62eb9c3d95a86e7fc84d3770/448ead76-7566-494e-a673-0e805e3f693b/3.png)
![adidas 4DFWD futuristic sneaker influencer seeding gifting box concept and design](https://images.squarespace-cdn.com/content/v1/62eb9c3d95a86e7fc84d3770/2745899e-91b1-417b-8d7e-dba0c6154e16/4.png)
![adidas 4DFWD futuristic sneaker influencer seeding gifting box concept and design](https://images.squarespace-cdn.com/content/v1/62eb9c3d95a86e7fc84d3770/d468beb6-8500-4dd2-9380-28b35bdd55d6/5.png)